What people are saying:
“Passion Economy pioneer” “The authoritative voice in the space”
“She sits at the intersection of start-up investing and the fast-growing ecosystem of online creators, both of which are red hot.” (The New York Times)
“The best thinker out there on the future of being a creator on the internet.”
This newsletter is penned by Li Jin, co-founder and GP at Variant, an early-stage VC firm. It features observations about the world through the lens of startups and consumer tech.
Here is some of my past writing:
The Creator Economy Needs a Middle Class (HBR)
Exploring the missing creator middle class, and 10 strategies for rectifying it.
A Labor Movement for the Platform Economy (HBR)
What does labor activism look like in the new platform economy?
Li Jin on the Future of the Creator Economy (The Economist)
The Passion Economy and the Future of Work
New digital platforms enable people to earn a livelihood in a way that highlights–rather than commoditizes–their individuality.
100 True Fans
An update on Kevin Kelly’s classic idea of “1,000 True Fans.” To make a living as a creator, you only need 100 true fans, not 1,000. I outline the four necessary components necessary to make a living off a smaller base of true fans.What’s Next for Marketplace Startups: Reinventing the $10 Trillion Service Economy
Marketplace startups have re-invented the way we shop for goods, but lag behind in terms of how we discover and access services.
Contact me:
Follow me on Twitter @ljin18. I’m also a creator myself! A small slice of my art portfolio is at li-jin.co/art.