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Memecoins as the new GTM strategy
The next big thing may start out by piggybacking off a popular memecoin
Mar 25
26
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Memecoins as the new GTM strategy
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9
February 2024
Dissecting the points meta: best practices for user loyalty
Takeaways from a recent conversation hosted by Variant
Feb 14
7
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Dissecting the points meta: best practices for user loyalty
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January 2024
Multi-Hit Wonders: Embracing Apps With Short Shelf Life
In today's consumer app landscape, aiming for smaller, fleeting hits can be a winning strategy
Jan 25
45
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Multi-Hit Wonders: Embracing Apps With Short Shelf Life
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December 2023
Lessons on Points Programs for Crypto Apps
Points are taking web3 apps by storm, but what can they learn from web2 precedents?
Dec 19, 2023
23
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Lessons on Points Programs for Crypto Apps
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November 2023
Progressive Ownership: A Model for Application Tokens
By Li Jin and Jesse Walden We founded Variant on the thesis that the next generation of the internet would transform users into owners through…
Nov 14, 2023
41
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Progressive Ownership: A Model for Application Tokens
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Love vs. fame: A framework for social applications
While “social” is often generalized as a single monolithic category, there’s actually a ton of variance in today’s landscape of social apps. An axis on…
Nov 9, 2023
72
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Love vs. fame: A framework for social applications
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May 2023
Introducing the Variant Newsletter: Building in web3 social
Hi readers, the following is an excerpt from the inaugural issue of the Variant Newsletter, out today. To read the full newsletter, as well as stay up…
May 25, 2023
33
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Introducing the Variant Newsletter: Building in web3 social
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April 2023
Building Psychological Attachment — Not Just Ownership — Into Web3
User interest in crypto projects is often transactional, mercenary, and short-lived. Here’s how to change that.
Apr 4, 2023
88
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Building Psychological Attachment — Not Just Ownership — Into Web3
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March 2023
Announcing the Variant Founder Fellowship
A new three-month cohort-based program for web3 founders at the earliest stages
Mar 24, 2023
27
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Announcing the Variant Founder Fellowship
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January 2023
Progressive Decentralization for Media
Building a creative community starts with great content, before layering in community ownership
Jan 13, 2023
59
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Progressive Decentralization for Media
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December 2022
The Long View: Web3 and User Ownership
Recent events surrounding FTX’s dramatic collapse have dealt a blow to the perception and trust of the crypto industry. We are heartbroken for those who…
Dec 2, 2022
35
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The Long View: Web3 and User Ownership
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September 2022
The New Creator Playbook: Jumpstarting Communities Through Tokens
Web3 is inverting the online creation model
Sep 16, 2022
67
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The New Creator Playbook: Jumpstarting Communities Through Tokens
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