What people say about my writing:

“Passion Economy pioneer” “The authoritative voice in the space”

“Essential reading for anyone building a community in the next 10 years”

“The best thinker out there on the future of being a creator on the internet.”

“Li doesn’t just say the ‘what,’ but really sheds light and can express the ‘why.’ Her insights in consumer tech are unparalleled.”

“The Queen-maker of passion economy startups”

This newsletter is penned by Li Jin, an angel investor and startup advisor who most recently spent 4 years as consumer investing partner at a16z. It features observations about the world through the lens of startups and consumer tech.

I cover topics including:

  • The Passion Economy: How people can make a living from their passions and creative skills

  • Consumer trends & analysis: How macro trends are impacting consumers’ lives and work

Check out some of my past writing:

  • The Passion Economy and the Future of Work
    New digital platforms enable people to earn a livelihood in a way that highlights–rather than commoditizes–their individuality. We envision a future in which the value of unique skills and knowledge can be unlocked, augmented, and surfaced to consumers.

  • 100 True Fans
    An update on Kevin Kelly’s classic idea of “1,000 True Fans.” To make a living as a creator, you only need 100 true fans, not 1,000. I outline the four necessary components (premium content and community; results and transformation; accountability; and recognition, access, and status) necessary to make a living off a smaller base of true fans.

  • What’s Next for Marketplace Startups: Reinventing the $10 Trillion Service Economy
    Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but lag behind in terms of how we discover and access services.

Contact me:

Follow me on Twitter @ljin18 or email me at li@li-jin.co. I’m also a creator myself! A small slice of my art portfolio is at li-jin.co/art.