I like the fact that they are closer to Shopify than to Etsy. Content creators need platforms that reinforce their personal-brands and provide them with flexible tools to create and monetize content. This may seem counter-intuitive to many entrepreneurs as we move out of the platform era. Yet, I think the world is going to become more and more decentralized. If you create a new product, you have to accept that these content creators are neither your customers (SaaS approach) nor your products (platform approach), but your partners.
LOVE THIS! I actually migrated my Substack newsletter to Kajabi this spring, because it gave me more flexibility. I still keenly miss some aspects of Substack (Kajabi's email marketing still has a ways to go -- stuff like click tracking!), but it's such an incredibly powerful tool and I'm really enjoying digging into everything that it can do.
Interesting though how kajabi rise is part of the resilience formula for insta
Also I get shopify v Etsy almost like local markets (on steroids) v the mall... wondering what quality assurance kajabi has and process for disgruntled customers when it blows out and value might dissipate a bit
I like the fact that they are closer to Shopify than to Etsy. Content creators need platforms that reinforce their personal-brands and provide them with flexible tools to create and monetize content. This may seem counter-intuitive to many entrepreneurs as we move out of the platform era. Yet, I think the world is going to become more and more decentralized. If you create a new product, you have to accept that these content creators are neither your customers (SaaS approach) nor your products (platform approach), but your partners.
LOVE THIS! I actually migrated my Substack newsletter to Kajabi this spring, because it gave me more flexibility. I still keenly miss some aspects of Substack (Kajabi's email marketing still has a ways to go -- stuff like click tracking!), but it's such an incredibly powerful tool and I'm really enjoying digging into everything that it can do.
Really interesting point of view of a bootstrapped company, in a universe where EdTech companies struggle to make any profit.
One of the best stories of 2020
Interesting though how kajabi rise is part of the resilience formula for insta
Also I get shopify v Etsy almost like local markets (on steroids) v the mall... wondering what quality assurance kajabi has and process for disgruntled customers when it blows out and value might dissipate a bit