The Passion Economy has massive disruptive potential, as it connects non-producers with non-consumers. Empowered by new digital platforms, creators in the Passion Economy are introducing new products and services aimed at those who previously couldn’t afford or were over-served by existing offerings. These new creator-led products and services expand the market and tap into latent demand. This is classic disruption theory, and numerous incumbents are under threat.
Four implications of disruption theory for t…
The Passion Economy has massive disruptive potential, as it connects non-producers with non-consumers. Empowered by new digital platforms, creators in the Passion Economy are introducing new products and services aimed at those who previously couldn’t afford or were over-served by existing offerings. These new creator-led products and services expand the market and tap into latent demand. This is classic disruption theory, and numerous incumbents are under threat.
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