5 Comments

Great Read! While I think FB Shops and Insta will go in this direction the example of food supplies is harder to replicate here. A great place to actually do this would be India (and Amazon, Reliance, Flipkart) are trying this with Kirana Stores!

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Really fascinating. It totally makes sense how YouTubers and other influencers will be able to leverage their audiences by selling directly. And as you wrote, there are some deals/savings to be had as well! I think that livestreaming platforms like Twitch have a lot of potential here too. I'm definitely going to link to your piece in my newsletter when I write my next edition.

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"We’re big on putting creators and makers in front of the camera and connecting them with consumers directly, rather than spotlighting influencers who have little connection to the products they’re hawking." -- this feels like some low-hanging fruit for a B2B coaching/marketing company to focus on. ie) transitioning Brick&Click businesses to passion type selling. Great read, lots to digest!

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